As a longtime dealership employee, let me explain a few small details to you.
These days, there are a lot of expensive electronics on these vehicles. So FoMoCo doesn't want Joe Greasemonkey putting a no-name battery in their vehicle for a number of reasons. First, they want to ensure that a battery of the proper CCA rating, and the proper dimensions, is installed. Second, they don't want Joe putting his wrench across the terminals of this newly-connected battery and shorting out said expensive electronics.
And third, there has to be a cause for the battery failure, and it might not be just the battery. Maybe there's a bad alternator, or maybe there's a short-cicuit or an excessive current draw somewhere. For the dealer, checking for this stuff and fixing it is "free money" from Ford; for Ford, it's insurance that they won't keep on replacing batteries because of some other, undiscovered fault.
And if you're complaining that the warranty doesn't cover transportation from your door to the dealership, maybe you should've ridden with the tow truck driver. Nobody else makes house calls anymore; why should you expect that of your dealer, or of Ford?
The terms of the warranty are spelled out in your owners manual. They were available at the dealership prior to your purchase of the vehicle. FoMoCo is fulfilling the contract as it's written, a contract you implicitly agreed to by purchasing the vehicle. If you had problems with the terms of the warranty, you should've purchased a vehicle from a manufacturer whose warranty you agreed with...unfortunately, EVERY manufacturer I'm familiar with--and I've worked for dealers for every domestic make, and a lot of the imports--has a warranty similar to Ford's. Warranty work has to be handled by dealership technicians in order to be covered.
That's just how life is. Whether you're a doctor, lawyer, or a banker, the rules apply equally to you and me. You can't "buy" these folks or otherwise expect them to "look the other way," even "just this once." No matter whether you're a judge or a laborer, the contract is equally binding on both FoMoCo and the purchaser.
And if a simple battery failure makes a vehicle a "lemon," then a lot of states need to rewrite their "Lemon Laws."
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