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Re: Small Dairy Farms Have No Brand


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Posted by Frantz on July 03, 2018 at 06:53:52 from (72.95.34.25):

In Reply to: Small Dairy Farms Have No Brand posted by Traditional Farmer on July 02, 2018 at 04:20:36:

Quoting Removed, click Modern View to see

I am really just starting in the farming thing. I think for a small farm to have any sort of success you need to look at the value adding. Like Way Har I mentioned and their creamery. A small goat dairy I know of makes their own cheese. I'd like to make my own chicken feed. You have to be that next step and you have to have a conversation with your customers. Otherwise you're just competing with a label, and labels make poor stand ins for human interaction. Social media is pretty important for that. Going to events and being in the public. We have to go from commodity to experience, otherwise the economies of scale will obviously take out the small farms. But the big guys can't do much more than labels and sponsorship when ti comes to the personal experience. That's a niche left open. The type of crop doesn't even really matter if you can create the market for it and your experience.


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