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Re: Acceptable dealer markup??


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Posted by Frantz on April 25, 2018 at 11:15:25 from (50.32.235.29):

In Reply to: Acceptable dealer markup?? posted by philip d on April 24, 2018 at 18:51:07:

I never said trust the wolf about pricing. You need to keep your dealer honest, if only so you're comfortable with the deal. I said there are smarter, quicker, and more accurate ways to know what the deal should look like, and there are smarter things to be concerned with from a dealer than what their initial price is. I agree with everyone who says $15k for community service is a crock. But there are likely shortcuts taken if they are seeming to be taking a loss on every deal. We all know that's not a real business model (and regardless of what you want to believe, it's not that every other dealer is ripping people off). Some folks are able to weed through it all and make those deals work, I get that. Frankly they tend to rip folks off in another channel, such as finance or aftermarket stuff (at least in the truck world). So if you're comfortable saving a few hundred bucks because you're good enough to not get ripped off, but know that you're buying from someone who sells em that cheap because they are ripping off 8 outta 10 folks some other way, good on you. I don't feel morally obligated to want you as a customer though. You're getting ahead through a business that practices in shady things, that doesn't make them a better salesperson than myself IMO. Sometimes there are just better deals somewhere else. Old units and special dealer sales and such. Generally though you can get that deal from your local guys if you have a reputation and relationship with them. I said I made $60k in truck sales (it was $57 my last year, but I rounded up). That's not bad. There are plenty of folks making plenty more money on the same number of units as me. But I have customers who are excited to hear I'm getting back into the industry and had some of them write me referrals because I'm looking to switch to a dealer with a better reputation on service. Those are the things that matter to me. I have a pretty kick butt reputation with helping folks on the Ford-Trucks forum too, helping folks who won't likely ever buy from me get education. That did usually earn me a small handful of sales a year too though.


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