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Re: Acceptable dealer markup??


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Posted by DR. EVIL on April 25, 2018 at 03:55:49 from (174.198.5.140):

In Reply to: Re: Acceptable dealer markup?? posted by Frantz on April 24, 2018 at 20:54:53:

Frantz - Funny you mention truck sales. 30 years ago I had the fun assignment of buying a new company
truck. Boss gave me a general idea what he thought we needed, We were replacing a bare bones 10 yr old
no option pickup with a one ton dually with flatbed to haul heavy stuff.
I had four local dealers for Ford, and checked out a couple Chevy dealers, GMC, and a Dodge dealer. Went
to two truck equipment dealers for the flatbed. Each dealer didn't exactly listen closely to me,
included or deleted options I wanted, and as expected prices came in over a range of $4000. I had just
bought a SWB reg cab 4wd that was pretty well loaded with chrome and heavy-duty springs, swaybars,
shocks. My one ton 2wd was coming in cheaper than my new truck. The Chevy & GMC were between body styles,
not sure what style I would get if I ordered a GM, Dodge used a more expensive non-standard bed so those
brands were rejected. I went back to all 4 dealers on last time, handed them a list of options to quote,
NO substitutions, low bid gets the order. The next day I had four bids with about $110 between highest
and lowest bid on four identical trucks.

Unfortunately we didn't buy the new truck, but my next project was to buy a new forktruck. We had two CAT
lift trucks, plus our parent co. had dozens of Cat lifttrucks, and did Millions of Dollars of business
with Cat every year. Local Cat dealer took excellent care of us on service. I made one call to the Cat
dealer, salesman came to ME, told him and showed him what we needed/wanted, he bid accordingly exactly
what we wanted, He Listened, Boss and I got the money approved and I ordered the lift truck. Couple weeks
later he called and said they were delivering our new lifttruck that afternoon. Salesman came over too,
explained operation of the new truck and differences from the old trucks.

So there's times you need to check new sources, and other times you go back to a supplier that has kept
you satisfied for years. Over 30 years experience buying parts and supplies for manufacturing has proved
to me you Never stop looking for better suppliers.


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