It really depends on the person, I have a really good friend that is an on the road mechanic who never advertised his repairs and is pretty busy 90% of the time. He has made a very good living for himself and is definitely one of the better mechanics in my area, He owns a couple corvettes etc ... not because he over charges his customers, But because he provides an excellent service with a fair price he is constantly busy.
I would advertise to local lumber business, If there are any, they often have huge amounts of equipment that need maintenance often, someplace that cuts and process's the wood.
For the brochure, I would have one that advertises your line of work list things that you would maintain/repair such as
List how long you have been in business and that you have experience in electrical repair and engine/ drivetrain repair.
You can also say something about no job being to small or write something about "free repair advice"
From my time in a dealership, Often when you start to explain the repair customers will decide the repair is to complicated or they see that you know what your doing by your description and will trust the repair to you
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