Interesting discussion. There is not one answer to your questions. Word of mouth and repeat customers is extremely important. Other kinds of advertising is purely trial and error to find out what works. My partner and I opened a repair business two years ago in a very rough economy around here. We have done well and are very thankful. We maintain a budget for advertising every month. Do we need to? Maybe not, but as my partner said, do we want to find out what happens if we don't. The best advise I can give you is always take the long term view of business. Take care of the customer first. I have a little bit of a rant. I get really tired of the dealership bashers. There are good dealerships and bad dealerships just as there are honest lawyers and crooked lawyers, for example. It is wrong to lump them all together.
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Today's Featured Article - The Nuts and Bolts of Fasteners - Part 2 - by Curtis Von Fange. In our previous article we discussed capscrews, bolts, and nuts along with their relative hardness and thread sizes. In this segment we will finish up on our fasteners and then work with ways to keep them from loosening up in the field. Capscrews, bolts and nuts are not the only means of holding two parts together. When dealing with thinner metals like sheet tin, a long bolt and
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