Interesting discussion. There is not one answer to your questions. Word of mouth and repeat customers is extremely important. Other kinds of advertising is purely trial and error to find out what works. My partner and I opened a repair business two years ago in a very rough economy around here. We have done well and are very thankful. We maintain a budget for advertising every month. Do we need to? Maybe not, but as my partner said, do we want to find out what happens if we don't. The best advise I can give you is always take the long term view of business. Take care of the customer first. I have a little bit of a rant. I get really tired of the dealership bashers. There are good dealerships and bad dealerships just as there are honest lawyers and crooked lawyers, for example. It is wrong to lump them all together.
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Today's Featured Article - Tractor Profile: Oliver 70 Row Crop - by Staff. The Oliver 70 was part of the "Fleetline Series" and was manufacturered from 1937 to 1948. The row-crop configuration could have either dual or single front wheels. The Oliver 70 was also offered in the standard, orchard and industrial configurations. The tractors were sold in Canada. An early advertisement states "Power when you want it - power when you need it - power to help put in crops when field conditions are right and time and help are limited. That's the power you'll find in an Oliv
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