Well in my experience they work. I put ad's in the phone book (Windstream yellow pages). I spent 1800 for the year. I had 4 ads four different parts of business. Excavating, Grading, Tiling, and Construction. They probably paid for therselves first week. Had lots of Calls. Even had to subcontract some of the work out. I probably got 200000 from jobs just thru the phonebook. I agree that most young people use the internet but with this ad they included internet also. Most of the people that hired us were older people or at least middle aged and when they called they said they got number from yellow pages. We did put about everything we do in ads. Was a great return. Then didn't have them last year and really noticed drop in new business. Could have been economy.
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