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Tractor Talk Discussion Board

Twenty-fifth anniversary


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Posted by NY 986 on March 14, 2010 at 12:04:57 from (166.217.142.53):

The thread below about tractor brands and market shifts got me thinking about we are at (or near) the 25th anniversary of some big farm equipment manufacturer mergers. At this point in time how do you think some of these have worked out?
I really did not like the idea of Case taking IH over in 1985. Case had tried to be full line before but it never worked. They were down to making tractors at that point. I really expected them just to go through the motions of being a full liner but never to innovate. A lot of their product line today is the result of consolidation of the industry but have done some good things in regards to tractors, combines, and planters. At this point I would deem them as successful. As I noted in the other thread there was tremendous resistance locally by IH owners that closing their favorite IH dealer drove them to buy other makes (think JD mostly). There are still quite a number of guys I know personally that are still bitter over the dealer thing.
Sperry Corp wanted to divest of divisions not related to computers and advanced technologies so New Holland was put up for sale. Ford felt it had to become a full liner to protect its tractor manufacturing and its dealers and bought New Holland. FNH soon found it lacked the spirit that Henry Ford had when he decided he wanted to be a major player in tractor manufacturing. It just sort of plodded along until Fiat stepped in. I think because Ford Co. overall was having financial issues that its automotive competitors did not have at this time (1980's) may have kept it from putting forth its best effort. Others will disagree. At least the rumors of the hay and forage tools being painted blue and white never came to be.
Allis Chalmers? D-A and AGCO probably kept the Allis name going a lot longer then it would have if the parent company had not found a buyer for its ag division. I think the stagnation of product development and innovation we saw in the 1970's was due to a disinterested parent company. From corporate's point of view they had a division that at the very best only accounted for under 15 percent of overall sales volume. I think D-A was the beginning of the end for a lot of their dealers in this part of the state.
Hopefully I have stuck to thoughtful analysis here as it was not my intention to go on a bash mission.


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