Actually, John Deere does care about their older products and how they sell, thats why they offer parts for those older tractors. I'm not saying your wrong, but it honestly is marketing the whole way. If you tailor to your customer, your more likely to make the sale. At work, I am basically able to order any part for a Deere tractor and it looks and fits like new, no questions. If I want a part for my Oliver Super 77, half the time its a generic "will fit" part that looks like poo.
Another way to look at marketing is to look towards the music industry. How many country songs are either written about or singing about a John Deere tractor? I can think of Kenny Chesney, The Judds, and that guy painting a water tower with "John Deere Green" paint(and I dont even listen to Country). How many songs are there about Oliver, Moline, Allis, Massey, etc??? I cant think of any! Theres that "International Harvester" song but I about puke anytime I hear that song....its like a guy is rambling about something and then he says International Harvester in the refrain....come on! I'm not out to say one brand or one song is better than the other, but its pretty obvious where society places John Deere to the average American outside of rural America. If you had no loyalties, where would you naturally want to go? I guess if Kenny Chesney says a John Deere is sexy in his music video, he MUST be right, cause superstars are always right...right?
One other thing, in John Deere training classes, they talk about marketing to Americans, not just the farmer....just to pass that along. This you will see very easily in their lawn and garden sales. Lowes, Home Depot, etc.....following my drift? Just me two cents from "the inside"...LOL
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Today's Featured Article - The Nuts and Bolts of Fasteners - Part 2 - by Curtis Von Fange. In our previous article we discussed capscrews, bolts, and nuts along with their relative hardness and thread sizes. In this segment we will finish up on our fasteners and then work with ways to keep them from loosening up in the field. Capscrews, bolts and nuts are not the only means of holding two parts together. When dealing with thinner metals like sheet tin, a long bolt and
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