TF: They don't test market anymore. They do market research. In this case they determine actual users who are likely to buy a new tractor in the next year or 2. Then they just need to ask one simple question.......would you consider buying a gas tractor. Then they look to see what it's going to cost to develop and then decide if they will pick up enough sales to make a profit. No longer do they think "build it and they will come". They now think "if we build it will enough come".
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Today's Featured Article - Show Coverage: Godfrey, Illinois Country Days - by Cindy Ladage. Except for last fourth of July's Old Gold show in Springfield, Illinois, I don't remember when it was so hot. Nevertheless, the heat didn't keep vendors and visitors alike from enjoying the third annual Country Day's Event. Jane Elliott said the event was originally a one man show. "Barry Seiler, owner of Country Town Farm Supply store used to invite people up to the Johne Deere store. He would give hats and a free meal for everyone that brings a tractor." Elliott said while this
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