Unfortunately in this world it is the promoters who have success. Superior products just do not sell themselves. Inferior products that get promoted heavily will sell well and may be a market leader. Cheap helps but heavily hyped overpriced products also sell well.
I hate that it is true, I'm an engineer and wish that people would recognize quality but for the most part they just don't. Even in industrial equipment, which should be immune to market hype and promotion, somehow marketing savvy seems to win out over quality.
The earlier discussions on Allis Chalmers provide a lot of insight. They made some of the best electric motors ever, and at reasonable prices. IH Solar gas turbines were the top of the mark in quality and durability. Pacific pipeline pumps (they didn't make farm equipment) same story. A few customers will be loyal for quality but the majority will follow price (dictated by the accountants) or promotion.
It used to drive me crazy to try to specify equipment to eliminate the junk. It's very hard to do, and with some CFO stating "if it meets the specifications why shouldn't we buy the lesser price?" Belarus tractors would be a decent agricultural example.
How many farmers only buy one color of green equipment all the way down to tools and chainsaws? Not based on performance.
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Today's Featured Article - Seeing an Old Friend - by Joe Evans. Dad had a concrete contracting business starting in 1960. One of his first pieces of equipment was a Ferguson TO-35 with a Davis loader. Dad replaced the TO-35 with a MF 202 Workbull, essentially an industrialized Ferguson 35 I am told. Dad bought the 202 new in 1962, and I recall quite clearly going to the dealer with him to sign for it.
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