Read something about that a couple yeas ago, their car division was faltering and they wanted to get that back to glory days so were going to rob resources from the ag division to prop up the cars.
Looks like that has had the predictable result, both sides not so good now.
We are looking at the end of the ag bubble right now, crop prices dropping.
The future for ag dealers a d manufacturers has to look pretty bleak, after 5 years of wonderful. Times? Crop farmers have been buying tax deductions for 5-6 years now, most big guys have way more equipment than they need, and newer stuff. When the crunch of this ag bubble hits, they will just shut off buying anything for 2 years, and get by fine.
Going to be very tough on Deere, Agco, Case New Holland. Going to be a very lean time for them, after rolling in the dough the past few years.
I'd suppose Agco is the only likely buyer of Case New Holland, ratchet the competition down, control a bigger piece of the pie, start running more cross-chassis platforms..... Selling parts will be the only income source once this bubble hits, having more names under the umbrella will mean more parts to sell.
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