I think they looked at the success of Les Schwab in the Pacific northwest, and adopted the business model. Give good value, and good service, and the dollars will take care of themselves. They'll check your air anytime you stop by, whether its their tires or not. Free flat repair and tire rotations on their tires. Cheerful, fast employees with good attitudes (they run out to your car when you drive in). No-nonsense warranty that you don't have to arm-wrestle them over. Mount your new tires while-u-wait, with free popcorn and coffee in the waiting room. They use click torque wrenches to do the final tightening, so even the Mrs. can change a flat, in a pinch.
Ol' Les was a smart guy- He wasn't after the "brand snobs" that insist on Goodyear or Michelin, regardless of price. He was after the folks like me who really don't care about brand, we just want a good product at a decent price. His philosophy was that a tire was pretty much a tire, and while you had to sell a good product at a reasonable price (or the warranty would kill you), it was the little things that actually kept the customer coming back.
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Today's Featured Article - Women and Tractors - Tractor Engine Repair - by Teri Burkholder. One of the great things about working on a tractor engine with your other half is that you know what he is thinking of at all times and can anticipate his every move and his next thought of what he will do. With Ben, anyway, I can tell! He'll be busy working and I�m handing him tools and he says, "give me that..." and I�ve already got it in his hand or "hand me that....."and I�ve got the portable light right where he needed it placed to see. "Run in the house and get me a...."as I open th
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