You're missing the point... Comparing the cost per BTU is pointless in isolation. Cost per pound of freight moved is where it's at. If that happens to be in a medium or heavy chassis, so be it. Personally... I think the 3/4 ton truck is the most banal piece of crap that's even been set on 4 wheels. It costs more than a heavy medium to buy. It costs more to maintain. It can't stop it's own weight... costs more to insure and maintain... and rots to pieces in 10 years like every other pickup does. I think in most cases a lot of people that need a truck to pull/haul are better off with a single axle or tandem to do their work and car or light truck for a runabout. I do all of my running around and light hauling with a Ranger... and anything over 2-2.5 ton... I go with the tandem. The ton got parked behind the barn 7 years ago and there's not one day since that I ever regretted it. I'd wager that about 10% of the people with 3/4 ton diesel trucks actually need or make use of them... and even then they have a 60K 'asset' that does nothing but depreciate.
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Today's Featured Article - The David Brown Rose Badge - by Samuel Kennedy. In the 13th century civil war was raging in England. Two English noblemen were involved in a conflict which became known as the War of the Roses. The Duke of York had as his emblem a white rose and the Earl of Lancaster had a red rose. Today the white rose is the official emblem of the county of Yorkshire and the red rose has been adopted by the neighboring county of Lancashire.
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