I worked at Detroit Diesel Allison (then a division of GM) when Olds introduced the diesel. I owned 5 of them. (Cutlasses & Toronados and a Grand Prix). The engineers at DDA all said to get rid of them before 50k miles, which I did. They were great while I owned them and with my employee discount (which was pretty good back then) I actually sold some of them for more than I paid for them. The Cutlasses and Grand Prix were pretty noisy. But they ended up being an engineering/marketing disaster. I heard an unverified story that one exec even figured that a short life for a diesel car meant the owner would have to buy a new one sooner rather than later.
I left GM because I got a few promotions and as I got closer to the decision makers, I just couldn't see myself working for such arrogant and incompetent managers the rest of my career. Most of them were just concerned with making themselves look good to get their next promotion. Why did GM fail? Look back to the era of Gerstenberg, Murphy, Smith, Stempel, etc. As B&D says, the culture created by the bean-counters over the years made failure inevitable.
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Today's Featured Article - History of the Nuffield Tractor - by Anthony West. The Nuffield tractor story started in early 1945. The British government still reeling from the effects of the war on the economy, approached the Nuffield organization to see if they would design and build an "ALL NEW" British built wheeled tractor, suitable for both British and world farming.
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