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Tool Talk Discussion Forum

buisness name

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farmalljoe

01-27-2008 14:21:38




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Hi i"m lookin for a decent buisness name I do:

landscaping
wood cutting
wood splitting
wood stacking
trail clearing
scrap removal
general manual labor

I do mainly landscaping but in the future I may buy an excavator, or a skidder, or 10 wheeler, I dont really know so I am looking for a general name that isnt just Joes landscaping.

Thanks a lot




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T_Bone

01-28-2008 22:58:21




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
Hi Joe,

Well it sounds like you got a handle on the name so now, how about a hook?

You need a hook to get your foot in the door for other work. How about planting flowers/tree in the spring at a fixed price, like under a $100 total cost with no additional charges or something that the women really like and want.

Your not really under cutting the market price on the install, just bidding something cheap in total cost that your competors wouldn't even consider doing as they want the big jobs.

I've used this before with excellant results on other types of bizz.

T_Bone

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Hobo,NC

01-28-2008 04:36:53




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
mite also check with your insurance agent,,, some business name categories Cary a higher premium,,, Lets say Joe"s roof"n co.,,, the premium would B more than Joe"s general repair service,,, even tho both joe"s offer roof"n repair the second Joe"s name implies that not 100% of his business is Roof"n work.



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Stan in Oly, WA

01-27-2008 17:14:51




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
Hi Joe,

If you plan to offer a range of services rather than just one, and you think you may want to add services in the future, or it's possible that you might specialize in something different at some time, then it might be a good idea to not make your company name too sepcific. I think it's a good idea to use your family name as your business name, but you might want to describe the service you provide in general enough terms that you wouldn't have to change it if you decided to change the focus of your work.

If I needed some concrete sidewalks poured, I'd be more inclined to go with Joe's Outdoor Services than with Joe's Stump Grinding. Maybe both Joes started out doing the same exact thing, but I'd have no way to know that. Just from the names I'd think that one Joe used to do stump grinding and now he wants to give concrete work a try, but the other Joe's name sounds like he might have been doing concrete work from the beginning.

One other thing; whether or not it's fair or accurate, Italians have a reputation for being good gardeners and landscapers. I think you'd be missing the benefit of some positive ethnic stereotyping to not let people know you're Italian in your business name.

Good luck, Stan

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farmalljoe

01-27-2008 17:25:10




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 Re: buisness name in reply to Stan in Oly, WA, 01-27-2008 17:14:51  
thanks, i actually had joes outdoor services in mind, you just made it sound like a better idea! thanks.

how bout

Mansolillo Outdoor Contracting
or
Mansolillo Outdoor Services



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Stan in Oly, WA

01-27-2008 23:36:59




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 Re: buisness name in reply to farmalljoe, 01-27-2008 17:25:10  
Hi Joe,

I like both those names. Either one would be good. (Or put them, together and get Mansolillo Outdoor Contracting Services.)

37CW said that if you give excellent work at fair prices you won't have any competition. He's right. You probably won't have to advertise after awhile, either. Word of good work gets around.

Here are some things I consider important (since you didn't ask.)

1. Don't try to get business by offering low prices. You get bad customers that way, and you create the impression you're not worth much. Keep your prices at the high end of fair, increase them as you gain proficiency, and check at least once a year to make sure you're keeping up with the declining value of the dollar.

2. Learn to be comfortable telling the truth. If you can't do something, or if you don't want to, say so right out. Don't say you can do a job in three days if you can't. Don't say you can start a job next Monday if you might not be able to. Cut yourself some slack---ususally the customer doesn't know anything except what you tell them. Saying you won't be able to get started on a job until next Wednesday, then calling to say you finished your current job early and you can start on Monday is all the difference in the world from having it the other way around.

3. Show up when you say you're going to (or earlier, by arrangement). Start reasonably early and work full days. Stay at a job until you finish it. You may think that because you're doing a job for a certain amount of money rather than by the hour (when that's the case) that the customer doesn't care how long it takes. If you don't show up one day, it should be all right because the cost is the same. But that's not true. The customer usually doesn't want you around, even if they like you---it disrupts things. It's best to do the job quickly and well, and get yourself out of there. Don't wear out your welcome.

4. Don't forget that the customer is paying you to do work, not to be their friend. Be careful about sharing your opinions. You're not likely to get more work because the customer really likes your views on politics, or religion, or the economy, but you can easily lose work because he or she doesn't.

All the best, Stan

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farmalljoe

01-28-2008 06:12:46




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 Re: buisness name in reply to Stan in Oly, WA, 01-27-2008 23:36:59  
thanks stan I apreciate your advice. I like the idea of putting them together like that, it sounds real professional.



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135 Fan

01-28-2008 20:09:42




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 Re: buisness name in reply to farmalljoe, 01-28-2008 06:12:46  
I agree with Stan. When I started my landscaping (mostly skid steer) service in 1994, I thought I'd charge $5 an hour less at $35/hr. I wasn't making too much money but found I was getting called to a lot of jobs where the customers still tried to talk me into doing it cheaper. I raised my rate to $40/hr. and was a little worried I'd lose business. My dad was a very smart businessman. He told me that if someone didn't want to pay $40/hr., they wouldn't want to pay $35/hr. either. Nothing wrong with being the same price as the competition. Customer service skills and most of all, getting back to people in a timely manner will bring repeat business and/or referrals. A lot of companies are too busy to be able to get to the job in under a month. This is especially true in snow removal. On a milder year, you can get away with it but if you get lots of snow, having too many customers is guaranteed to upset some of them who have to wait. Instead of advertising in the yellow pages with everybody else, see if there are community papers that go out to new housing districts. The yellow pages are very expensive as are the big newspapers and don't get as good of results. I advertised in a smaller paper that was sent once a week to new housing areas and got way better results this way. The home owners who needed work done would hang onto the paper and prefer to call firms listed in it. I think they thought it was more personal as well as getting someone in their own area to do the work. If you do quality work and back up your work is the best plan. I got a lot of jobs because other contractors never had time to call the customer back. It's much better to say you're too busy at the present time than to say you can do it and not show up. Another tip I can give you. If you get a customer that wants a whole ton of work done, be a little leary. I had one guy who was real happy with all the work I was doing the day before I finished, but at the end of the job, he was complaining about everything. I lowered my price quite a bit just to get out of there. It wasn't worth the hassle. One of the things he wanted me to do was rototill a bunch of mushroom manure into his garden. I said no problem. He had 3 tandems of manure brought in and complained that my rototiller on the tractor wouldn't go down over 14 inches to mix it in with the dirt. I told him no rototiller goes down that deep but I took my cultivator and managed to dig up the older garden underneath. One load of manure would have been more than enough. At the end, I spent half an hour cleaning baler twine out of the rototiller. I mention this because it's always good to have a contract of exactly what the customer wants. I did on this job but I am convinced the guy had planned to haggle with my price from the outset. Luckily, I didn't have too many of those customers. You'll probably get a few though. Make sure to have insurance. Hope this helps. Dave

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moonlite 37

01-27-2008 16:59:36




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
All suggestions sound good but DO NOT use initials such as "FJ". You should use your name or a nickname and it makes a potential client know who they are dealing with.



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long hauler

01-27-2008 16:18:34




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
hello you need to use your last name and put COMPANY behind it. that would be a blanket name and if you say it enough it sound prestigus. i used it and have had people tell me they called because johns hauling or jacks grass cutting doesnt sound as good as "THE CLAYBORN COMPANY". think about it keep it simple.



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farmalljoe

01-27-2008 16:33:36




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 Re: buisness name in reply to long hauler, 01-27-2008 16:18:34  
thanks, the only thing is that I have a somewhat complicated italian last name, but regardless it sounds much more professional, and shows that youll put your family name behind your work.



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LONG HAULER

01-27-2008 18:38:31




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 Re: buisness name in reply to farmalljoe, 01-27-2008 16:33:36  
JOE SOMETIMES THE COMPLICATED NAME MAY HELP HOW DOES THIS SOUND. THE Mansolillo COMPANY. SOUND LIKE YOU COULD DO ANYTHING THAT IS NEEDED AND JUST PUT YOU NUMBER UNDER THE YELLOW PAGES CORRECT HEADING BUT DONT LET THEM SELL YOU ON HUGE ADDS. DIDNT WORK FOR ME. TAKE A MINUTE AND LOOK AT ALL THE BIG RICH PEOPLE COMPANY NAMES. NOT CORPORATE



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old timer in ohio

01-27-2008 15:55:48




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
Hey there farmalljoe;
Why not try something novel like,
The DIRTy dozen,Diggen for health.
Sometime people will remember a catchy
name,that sticks in their minds.Nothing
ventured , nothing gained. Bob
God Bless



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135 Fan

01-27-2008 15:37:43




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
In landscaping, there is always lots of competition. Up here if you use your name, you don't have to to a business name search. Anything other than your name you do and you are advised to register it. Otherwise someone else could steal it and register it before you. They could get away with this because there would be be no record of you owning the name. How about something like Farmall Joes Contracting. It would cover everything and people would ask where the Farmall part came from. Having too long a name is a pain for people who write a cheque or if you have to fill out the company name on documents. Dave

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cwtech

01-27-2008 15:16:16




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
Just my opinion, but if you are proud of the way you conduct yourself and the quality of your work, by all means consider incorporating your LAST name into the business name.

Instead of being know as THAT landscaper, you will be known by YOUR name, and will be exclusive and less-easily confused with others doing business in your area.

Word-of-mouth referrals are easier to remember when a person's last name is involved.

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37WC

01-27-2008 15:00:03




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 Re: buisness name in reply to farmalljoe, 01-27-2008 14:21:38  
When I started my business 14 years ago, I used my last name and the type of work I do in my business name. What I have learned, (and believe me I learn every day) is that if you give excellent work at a fair price you will not have any competition. These are only suggestions. Good luck in your decision and your business venture.
37WC

Patios Plus
Forever green landscapes

Use your location, such as your state:
Minnesota Landscape or South Dakota Landscape.
or your town:
Twin Cities Landscape or Sioux Falls Landscape

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