John Deere Updates Deer Logo
July 19, 2000 Copyright 2000 Associated Press, All Rights Reserved
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PF TODAY Complete list of today's top stories, news from Progressive Farmer editors, and weekly exclusives MOLINE, Ill., Jul 19, 2000 (AP Online via COMTEX) -- Deere & Co. is altering its familiar leaping deer logo to make it appear stronger and put more emphasis on the John Deere name, the maker of farming equipment announced Wednesday. The new trademark shows the deer leaping up rather than landing. It also displays the company's name in large block letters below the deer. The Deere trademark has changed eight times since the Moline, Ill.-based company was founded in 1837. The last change came in 1968. Company officials said they will keep the slogan "Nothing runs like a Deere" as well as its green and yellow product colors. The trademark transition should take about two years to complete. "The deer in this updated symbol displays high aspirations. It is a symbol for a company that is determined and energized to run fast and run smart," said Robert Lane, John Deere's president and CEO.
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