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Ralph, you are quite correct. Courts have held that if copyright holders don"t actively guard their protected materials, it is assumed the material is abandoned and can be used by the public without consequence. So major companies, especially those like Deere who are quite dependent upon the value of their trademarks and copyrighted literature can be very aggressive about guarding against the unauthorized use of that stuff. Even something as innocuous as using the image of the "leaping deere" on a personal website used strictly as a hobby, where the person isn"t making any money at all, and might even be adding to Deere"s image, is considered a no-no, and Deere will be quick about pointing that out. All this may seem rather silly to us who are hobbyists and have no reason to harm Deere & Co. But, because established law has held that if a company ignores a whole bunch of infringement of their copyrights, and then suddenly decides later on to try to claim copyright protection, that it is too late. So, Deere & Co. (and others) tend to be quite protective of their copyrights and trademarks, and for good reason. By the way, take a look at Deere"s Licensing website. Anybody want to spend $1000, non-refundable, just to apply to Deere to use their trademarks?
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