Questions on Deutz and AGCO

Ok, so in the mid-80"s Deutz bought Allis Chalmers and made DA. Some of their products were Deutz, and the 9000 series was a Deutz-White machine. Why did they do this when Allis had released the 8000 series a few years before? For that matter, why did they not keep the 6000 series as well?

Question 2: So DA gave up in the early 90"s and AGCO formed. Hesston and White tractors came along in 91 and New Idea - White planters came in 93. Why was AGCO buying everything under the sun? Was Allis" full line of equipment gone by then and other brands were needed to pick up the slack? Also, why was there a need for white and New Idea? I wouldn"t say White was a better tractor or had a better reputation and Hesston certainly was a bigger name then New Idea at the time.

Question 3: Massey came along in 94. I was under the presumption that globally, MF was a strong brand. Was Massey having financial troubles or just looking to sell? Or was AGCO just spending money like there was no tomorrow?

Thanks for the help. I"m sorry for all the questions. I will enjoy any input, fact or opinion, on the matter.

the 80s were hard on farm equipment companys and they all suffered.

Allis was hurting from the N series combine goat screwing. combines were a LARGE part of the business but for a while we could not give away a Gleaner combine.

7000 series tractors not being able to keep a rearend together

The 426 allis engine was pushed to its limits and in need a major update as were the 301 engine.

customers wanted powershift transmissions like a Deere 15 speed and I was told Allis had one in testing.

In short farms had no money to spend for equipment, allis couldent build a combine or tractor without taking a hit from warranty claims and along comes Deutz goose steping in with a load of $$. Deutz would have done ok if they just kept the allis orange and listened to the customers.

When Agco came about we were told they wanted to bring back the Allis name but Deutz refused to sell them the allis name or use it in any way..... ..... so they used the next best thing..... .. AGCO

They sold off most of the implement line when Deutz had them and didn't keep up with the technology needed to build there own again. Buying others out is the easy way to again have implements to sell. They also started to look at things like GM looked at the auto industry, selling several brands under one roof. (I think this is a failing strategy).

Yes MF was hurting (not sure why) and it was again a way to gain a whole lot of world market share.

Fact or not that's what I have.