Nope; I don't think you will ever see IH home appliances again. The biggest flaw with the idea is most of the general public has no clue what "Case International" or "Farmall" is. They've never even heard of it, and whats more; they could care less.
John Deere is about the only name that folks recognize everywhere no matter how detached from rural living they are. Its a household name, just like Harley Davidson or Caterpillar.
Most consumers are shopping for trendy stuff and are concerned about the color of the appliance matching their flooring and drapes. Most are not interested in buying something that lasts, they'd rather buy something cheap, use it for a few years and toss it out. America is very much a throw away society.
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Today's Featured Article - The 8N and the Fox - by Zane Sherman. Dec. 13 1998, Renfroe, Alabama. Last niht I dreamed about the day that I plowed the field of about 10 acres over on what Jimmy and Dandy called the Ledbetter field. I was driving the 1948 8N Ford tractor that Jimmy bought in 48 new This was prebably in about 1951 and maybe even befor the house was built. This would have made me to be about16 years old and I drove the tractor for nothing and would have paid to drive it if I had had any money which I didn't, but neit
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