Posted by Bill(Wis) on February 16, 2011 at 09:59:56 from (184.75.123.14):
In Reply to: styled vs unstyled??? posted by Justin SE IOWA on February 15, 2011 at 16:21:40:
In the late 30s, tractor manufacturers began to cover up the ugly mechanical parts of their tractors, particularly the exposed front steering mechanisms. Some, (Ford and Allis Chalmers, etc.) did it in house while others, John Deere and International Harvestor) employed the services of professional design studios. In the case of John Deere, they traveled to New York City to seek the help of Henry Dreyfuss of the Dreyfuss design Studios famous for their design of NYC locomtives to include the 20th Century Limited, desk top telephones from 1937 through the famous "princess" and "Slimline" designs, Hoover vacuum cleaners and lots of other stuff but never a tractor. In fact, Henry Dreyfuss had never seen a tractor. After traveling to Waterloo he became addicted to the design of tractors and immediately set out to design the first "styled" tractors from Deere. The models A and B followed by all of the other models produced by Deere to include the new generation of tractors. He designed the "Float Ride Seat" for John Deere and in concert with back specialist Dr Janet Travell of Harvard University, designed seats for John Deere equipment. Dr Travell would fly out to Waterloo to personally drive tractors with the new seat designs. International Harvestor employed Raymond Loewy who had designed Baldwin locomtives, Greyhound busses electric razors, Zippo lighters and Studebaker cars. He basically did the same thing at IH that Dreyfuss did at JD but Dreyfuss is universally regarded as a designer rather than a stylist who improved not only the look but also the feel and usability of a product. Loewy is looked at as more of a stylist with "looks" holding sway over practicality. He was French, so that figures.
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