With the sugar-beet deal, angry customers weren't the problem at first. It was a bunch of angry Canadian and Vermont maple syrup producers being undercut by some producer making bogus syrup. As I understand it, LL Bean didn't know they were buying bogus syrup. They just bought at the best price.
As to the term "synthetic oil", it has no controlled meaning in the USA, when it comes to consumer marketing. When it comes to science (or law) words must be defined in specific disciplines. That is, unless it's a word that is considered to have a meaning that is universally accepted.
In my personal situation, I've read studies about "synthetic oil" dating back to WWII, and our military adopting it. I also read about the guy that started selling the same military-grade synthetic oil to general consumers. That was the start of Amsoil. At that time, the one common theme with "synthetic oils" was the very high flash point as compared to petro-oil. So, when I now look for "Synthetic Oil". it is that high flash point I'm looking for. Until a few days ago, I had no idea the meaning of this phrase/term had gotten so equivocal.
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Today's Featured Article - On the Road with Dave Gohl: Deere Departed Friend - by Dave Gohl. Have you ever had to part with a dear friend? It's not easy. If it's due to death, your feelings could be in disarray for days, months or even years. Even now after almost 4 years, I still miss my dad. I remember when I was a kid my dad sometimes would tuck my brother and I in at night and we would ask him questions about his childhood on the farm. To this day, it's some of the best stories I've ever heard. And now, I'm so glad that I asked those questions, and if I were a little smarter i
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