With the sugar-beet deal, angry customers weren't the problem at first. It was a bunch of angry Canadian and Vermont maple syrup producers being undercut by some producer making bogus syrup. As I understand it, LL Bean didn't know they were buying bogus syrup. They just bought at the best price.
As to the term "synthetic oil", it has no controlled meaning in the USA, when it comes to consumer marketing. When it comes to science (or law) words must be defined in specific disciplines. That is, unless it's a word that is considered to have a meaning that is universally accepted.
In my personal situation, I've read studies about "synthetic oil" dating back to WWII, and our military adopting it. I also read about the guy that started selling the same military-grade synthetic oil to general consumers. That was the start of Amsoil. At that time, the one common theme with "synthetic oils" was the very high flash point as compared to petro-oil. So, when I now look for "Synthetic Oil". it is that high flash point I'm looking for. Until a few days ago, I had no idea the meaning of this phrase/term had gotten so equivocal.
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