I'm an equipment mechanic and I just posted the other day asking about what to put on brochures, etc that I plan to make up and send out to prospective clients. To be honest I got very few 'real answers' to my actual question. Still after reading all of the replies both the wide variety things said, as well as the things said several times in different posts, all gave me a good idea of what to put in my advertising. So, regardless of what is said in the replies read all of them and together you should get some good information.
That said, one thing I am doing is using the Better Business Bureau site to look for contractors that potentially have the types equipment I work on. In your case they also show the approximate number of employees for the businesses they have listed. This could be a usable tool for you as you can be pretty sure that a company with 20 employees is more likely going to have the equipment needed to do a job than a 1 or 2 man operation. So, offer up your services to these companies to help them out in taking on larger jobs, etc, etc. One thing though if you use their site over 500 times in a short period of time their 'spybot' detection program will block you from getting on there until you prove you aren't some automated spy program sitting on their site.
The main thing is don't be afraid to try anything in the way of advertising to bring in business. Like I told my wife, if I send out 100 brochures and only pick up one or two repeat customers, or even just a couple of jobs, the first job will more than pay for the little bit of time and expense involved in getting the brochure made up and mailed out. Good luck.
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Today's Featured Article - What Oil Should I Use? - by Francis Robinson. I keep seein this question pop up over and over again in discussion groups all over the web. As with many things there are often several right answers and a few wrong ones. Some purist I'm sure will disagree to no end with what I will tell you but most of us out here in the real world don't really care do we ? Some of them only bring their noses down out of the air long enough to look down them anyway. If you are like me you are only doing this old tractor stuff because you enjoy it. You
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