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Tractor Talk Discussion Board

Re: Vehicle buying


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Posted by DaveIn on December 23, 2010 at 19:10:24 from (216.249.64.222):

In Reply to: Vehicle buying posted by 730d se on December 23, 2010 at 11:36:01:

This really bothers me. I live in Indiana and granted, things are different around this country, from region to region but, around here business is based on relationships. Lying to customers does not build relationships.
I am the Sales Manager at a new car dealer and have been fighting the stigma for 10 years that all car people are liers. Before my time there is no question that folks were getting lied to but, that just doesn't happen anymore. At least not around here. I will admit that I do see questionable pricing in adds that even make me cringe but, once again, the facts are in the fine print.
I always hear that dealers play games and you can't beat them. See if this makes sense from a business prospective. You sell a $49000 (MSRP) SUV. Nobody pays sticker right? Invoice will be about $45500. Then you subtract rebates. Where is the dealer profit? Really! You sell a $49000 SUV and you make $1200 (avg gross in my region)! How does that make sense! That is a 2.5% return on investment. How many business owners in there right mind would take that risk? What do you think Walmart, McDonalds, etc. ROI is?
Trust me, if I take advantage of you, you will never buy from from me again. If I give you a good deal, you will buy from me over and over again.
BTW. Most windshield chips remain very visable after they have been repaired. They are filled with a clear resin to prevent this break from spreading. Maybe your salesperson wasn't lying. Shouldn't assume.
Dave


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