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Re: I got @*!ing Small Towned!


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Posted by Rootsy on August 25, 2010 at 09:15:08 from (24.247.111.162):

In Reply to: I got @*!ing Small Towned! posted by BCnT on August 25, 2010 at 06:33:25:

I can fully understand your frustration. I am a small produce grower. Do a weekend market, roadside during the week, CSA shares and some wholesale to local restaurants and grocery stores.

If you live in a rural or small town area you have to do this if you grow any amount of produce. I'm only talking a couple of acres worth. You cannot count on one small - medium market, with a lot of competition, to move what you produce... Just isn't happening. You need A LOT of customers...

For someone who counts on their farming venture as sole or significant secondary income, back yard gardeners peddling their goods at rock bottom pricing is a real thorn in the side. You lose a certain portion of your customer base. Those who shop only based upon price... In this case a producer must strive to provide value to a customer base through a superior product whether that is based on size, flavor, variety, uniqueness, etc. Provide a superior product selection with value and you will build a loyal customer base and will eventually have a dedicated base coming to you no matter what else is available as long as you are reasonably priced. This will also allow you to branch into more areas.

I have a local certified organic producer not far from me. They do 3 different markets, 75 miles+ away during the week. They are all in the suburbs of Detroit where you have upscale clientele with money to spend and a lot of customers on top of that... They also do a CSA program. They make a living off of 17 acres... A decent one at that...


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