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Tractor Talk Discussion Board

Re: you hit a nerve with the hardware store post


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Posted by buick8 on January 14, 2010 at 13:24:06 from (146.130.87.207):

In Reply to: you hit a nerve with the hardware store post posted by northeast puller on January 14, 2010 at 06:56:28:

I am all for you and I hope you make it and prosper. Stores are all about adding value. Those that do, usually do well. There is a local guy here, he sells a little of everything; feed, plants, even has a few old tractor parts, and has developed a pretty good business, from the look of it. He has lots of stuff you need that the big stores won't handle. I think that is the secret, if there is one: you can offer things the big stores can't or won't (maybe they don't even know about) and stuff that is useful locally that their buyers don't have a clue about. Try to avoid tying up your capital in low-margin, commodity stuff unless you see a need to carry it because customers will expect you to have it. Also, always be looking for those items.
Your customers can help you. Yes, you have to be higher on some things, but there are all kinds of value you can add: convenience, location, hours, maybe enve knowledgable advice and a friendly smile. I get tired of big stores where people act like they're trapped there and don't care about the quality of their work. A small store is work,those who think and work at it have a much better chance to make it. It's easy to blame Wal-Mart when people go broke and don't understand you can't just open the doors and they will come. My cousin started several video rental stores. He would burn out and sell them; people would buy them and run them into the ground in about a year and close up. They did not understand the need to (1) keep fresh movies (cuz spent $2000 per month on new tapes) (2) be there yourself, rather than hire kids who don't care at best and steal at worst (3) know the business. Cuz would know a "sort of like" movie to offer a customer if the one they requested was out; they usually left with something. In every case he was competing with a big-name store in the same town and was always able to develop a loyal customer base, and the subsequent owner would end up losing all of them.
Again, hats off to you; don't get discouraged.


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