They are pretty much correct. If US consumers really wanted a diesel car or light truck, they would of sold better the many times they have been offered. They did not sell back when diesel fuel was much cheaper than gasoline. Why would any company take a chance on them now?
It appears to me that the US consumer wants a diesel car ONLY if cheap, real fast, gets fantastic fuel mileage, and starts and runs like a gas-powered car.
There were many excellent little diesel cars and light trucks offered over the years and none sold well.
Jeep sold a 1968 version with a Perkins.
Jeep sold a diesel version Cherokee in 2007.
Mazda sold a B2200 truck with a Perkins diesel 1980.
International sold a Scout 1977-1980 with a Nissan (turbo and non-turbo).
Dodge sold a 1/2 ton truck with a Misubishi 6 cylinder diesel in 1979.
Checker sold a diesel car in 1968 that was Perkins powered.
Ford sold Escorts, Ranger trucks, etc. with Mazda/Perkins and Misubishi diesels (turbo and non-turbo).
Chevy sold Chevettes, LUVs, and S10s with Isuzu diesels. Also sold the many 1/2 trucks with 6.2 diesels.
I could also mention the many GM diesel cars in the 70s with the awful Oldsmobile diesels - but they were just that - awful.
Dodge sold little mini Ram trucks with Misubishi turbo and non-diesels.
Isuzu sold cars and mini-trucks with diesels, turbo and non-turbo.
I still have and drive many, including two 1981 diesel Chevettes, a 1985 4WD diesel Isuzu PUP mini-truck, a diesel ford Ranger, and an army of 6.2 diesel Chevy Blazers and trucks.
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Today's Featured Article - Restoration Story: 1929 McCormick-Deering 10-20 - by Randal Simmon. On July 4th 1998 my dad and I was sitting on the front porch when he said that he was going to sell his two 10-20's to a junk man. He said that the junk man was going to give him $500 for both of them but he hadn't received the money for them yet. So I went into the house and wrote him a check for $500 and bought them myself and said now they are mine. He had bought them about five years before thinking that he was going to restore them himself. After five years sitting in the barn, he changed h
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