Having sold a few auto parts in the way way back, I can say: Local store may buy in small amounts, from regional distributor (or if chain store may be required to do so), with each step adding its profit, raising final retail store price; Local store almost certainly does smaller business, requiring higher profit per item; Rockauto probably either buys in much larger amounts, or does enough total business can get massive discounts per item from mfr, as well as being able to operate on a smaller retail profit margin per item. It's murder on the little local dealer, but that's business...(not that some local dealers haven't made a good thing out of being the only parts place handy when you can't wait for a mail delivery, and haven't adjusted to UPS etc and the internet).
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Today's Featured Article - Tractor Implements and Their Use - by Curtis Von Fange. Dad was raised during the depression years of the thirties. As a kid he worked part time on a farm in Kansas doing many of the manual chores. Some of the more successful farmers of that day had a new time saving device called a tractor. It increased the farm productivity and, in general, made life easier because more work could be done with this 'mechanical beast'. My dad dreamed that some day he would have his own tractor with every implement he could get. When he reached his early sixties
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