Posted by MarkB_MI on February 17, 2009 at 17:41:26 from (216.234.99.20):
In Reply to: Cheep Cars posted by john in la on February 17, 2009 at 06:05:51:
The thing to understand is that the Nano was conceived specifically for the Indian market. There is a huge pent-up demand for inexpensive vehicles as the middle class expands. All those men and women working the call centers in the middle of the night have money to spend, but not a lot. A lot of Indians have never owned any vehicle, not even a scooter.
GM has made some efforts to crack the Indian market, but the US automakers really don't stand a chance. Tata has the Indian market largely wrapped up. Tata is to India what GM, Westinghouse and General Electric are to the US, except in a single company. And Tata is fully capable of building a vehicle that could enter the US market, but their market share is in the developing countries, where expectations for comfort and safety are decidedly less that ours. In fact, a significant amount of engineering on US vehicles is performed by Tata contractors.
Just because the Nano is small doesn't mean it is necessarily unsafe. Understand that the typical cab in India is a three-wheeled rickshaw-like vehicle called an "auto". A collision between an auto and just anything else on the road (including cows) is likely to be fatal for the driver and passengers. But if you can't afford anything else, it's an acceptable risk. A Nano doesn't have to be that tough to be much safer than an "auto". I'm told that a lot of thought went into making the Nano crashworthy. For example, the spare tire is located in the front of the vehicle is such a way that it will crush and absorb energy in an impact.
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