Nope; I don't think you will ever see IH home appliances again. The biggest flaw with the idea is most of the general public has no clue what "Case International" or "Farmall" is. They've never even heard of it, and whats more; they could care less.
John Deere is about the only name that folks recognize everywhere no matter how detached from rural living they are. Its a household name, just like Harley Davidson or Caterpillar.
Most consumers are shopping for trendy stuff and are concerned about the color of the appliance matching their flooring and drapes. Most are not interested in buying something that lasts, they'd rather buy something cheap, use it for a few years and toss it out. America is very much a throw away society.
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Today's Featured Article - What Oil Should I Use? - by Francis Robinson. I keep seein this question pop up over and over again in discussion groups all over the web. As with many things there are often several right answers and a few wrong ones. Some purist I'm sure will disagree to no end with what I will tell you but most of us out here in the real world don't really care do we ? Some of them only bring their noses down out of the air long enough to look down them anyway. If you are like me you are only doing this old tractor stuff because you enjoy it. You
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