Re: Machinery Hill

Posted by Mike (WA) on August 28, 2005 at 10:05:54 from (209.213.153.116):

In Reply to: Re: Machinery Hill posted by Former gopher on August 27, 2005 at 09:34:24:

Local JD dealer here changed the focus of the dealership when he took over 8 or so years ago- he recognized that the market for the new 50 HP range tractor was nearly non-existent- so has a couple 100 HPs around, but really ramped up the lawn and garden stuff- took on Troy-bilt as a short line, believe it or not- also recognized that you can upgrade the "2 acres of lawn country estate guy" to a $13,000 22 HP loader tractor with belly mount mower, if you talk it up a bit and offer good financing. He has guys who can "talk farm", as well, and with virtually no competion in the farm end of the business, has dominated that as well. Has really done well, and you've gotta admire his marketing intuition.

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