It's called MARKETING. You sell good-better-best. Some people will look at the "good" level product, see the better and best level products, and choose one of the more expensive options because they think they're getting more for their money. Some people will look at the best, and see the less expensive good and better options, and choose one of them to save money. Regardless of which product the customer chooses, it's a WIN for Fram because they are selling filters.
As far as Mobil 1 being "bewildering" all you have to do is read what's on the label. It tells you precisely what application the particular type of Mobil 1 is good for. The differences in formulations may be splitting hairs, but again it is called MARKETING. You have a specific application, and oh wow, they have an oil with that specific application right on the label! Guess who you're buying your oil from.
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Today's Featured Article - History of the Nuffield Tractor - by Anthony West. The Nuffield tractor story started in early 1945. The British government still reeling from the effects of the war on the economy, approached the Nuffield organization to see if they would design and build an "ALL NEW" British built wheeled tractor, suitable for both British and world farming.
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