I'm a geezer who retired from a (natural) gas utility more than a decade ago. Extending gas lines to previously unserved area was a somewhat similar situation.
My experience was that people had very little interest in gas----They were interested in heat in their house, hot water, and whatever else gas could be used for.
The big resistance was having to commit now for something that might benefit them in the future. They had no desire to junk their perfectly good electric water heaters and propane furnaces just so they could buy new equipment that used "cheaper and better" fuel.
It sounds like you are trying to "sell" fiber optic cable. Your neighbors are more likely to be interested in internet service, TV, phone, security systems, and whatever else the fiber cable could be used for.
You say that you don't know your neighbors, but you do know how much more they are currently paying for???? Are you try to "sell" just the folks who live on your road, or do you need to "sell" an area covering many miles of many roads?
It sounds like this fiber optic cable could improve your situation. Your neighbors are likely to have different wants, needs, and financial priorities. Before you start knocking on doors, you need create some sort of sales pitch which tells what kinds of services the fiber optic cable could provide and some idea of how much it would cost to use these services. This cost would include not only the installation cost and monthly fees but also the cost of buy a new computer, smart tv, or what ever else they would want to use. Some of your neighbors are likely to tell you that they are already locked into some sort of contract that obligates them to continue to pay their current higher costs even if they add the new cheaper and better fiber optic ?????
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