Posted by RedMF40 on September 21, 2018 at 11:30:13 from (96.244.219.229):
In Reply to: More about Coca-Cola posted by RedMF40 on September 20, 2018 at 19:41:52:
For the "Cola Wars" of the past, they are conspicuously absent now. When I pick up a bottle of artisanal iced tea from some little brand, upon close inspection I see that it is usually coming from the Coca-Cola company. It's of no consequence for them to buy up these little outfits and assimilate them. Wonder if there's actually any profit in it, however? There are still some small brands that do their own thing, but I imagine they are waiting to be bought out.
The "Pepsi Challenge" was a big thing. I remember as a kid taking the challenge at an airport where the eager young Pepsi reps were offering Coke and Pepsi samples. Not sure what the point of this was, but I could tell right away which one was Coke. And that's the one I liked better.
I think--like with some wars--some kind of truce has been made between the two giants--Coke and Pepsi. It would not surprise me if they've agreed to a "back-room deal" whereby they target different demographics, allocate advertising accordingly, and generally try to work around each other. May be more profitable for both sides--but who am I to say? On a local level, it's clear who has the concession for such things like our county fair (Pepsi). As you know, when this is the case, you won't see one product from the other company there.
Lastly, and excuse the long-windedness of this--I'd really like to see a snapshot of a beverage case in a gas station of the 1950s or '60s. Did such a thing exist? Wasn't the soda machine out front enough? I walk into the local Shell station and quickie-mart and just laugh at the assortment of beverages--most of which I've never heard of. Beverage case along one wall, then another along the back wall. Enough variety for ya?
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