Probably the same reason as everything is priced $XX.99.99.99.99
It's because of human perception. Merchants at the highest levels know that your eyeball transmits one message to your brain at $4.00 for something and an entirely different message at $3.99. The eyeball captures the 3 vs 4 and disregards the rest. Ever notice that an item on sale is priced at $xx.99 but the SALE tag says SAVE $5.00, not SAVE $4.99?
It's like my sister, a professional, advanced degreed, artist does a charcoal of something, like an elephant I have and deliberately leaves part of it incomplete...like the edge of an ear. She says that the eyeball transmits the signal "ear" to the brain and the brain fills in the line for you in your mind.
Tell me this....why is the stupid (clad copper these days) penny still in circulation? To make a case for $3.99 vs $4?
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Today's Featured Article - Usin Your Implements: Bucket Loader - by Curtis Von Fange. Introduction: Dad was raised during the depression years of the thirties. As a kid he worked part time on a farm in Kansas doing many of the manual chores. Some of the more successful farmers of that day had a new time saving device called a tractor. It increased the farm productivity and, in general, made life easier because more work could be done with this 'mechanical beast'. My dad dreamed that some day he would have his own tractor with every implement he could get. When he rea
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