Probably the same reason as everything is priced $XX.99.99.99.99
It's because of human perception. Merchants at the highest levels know that your eyeball transmits one message to your brain at $4.00 for something and an entirely different message at $3.99. The eyeball captures the 3 vs 4 and disregards the rest. Ever notice that an item on sale is priced at $xx.99 but the SALE tag says SAVE $5.00, not SAVE $4.99?
It's like my sister, a professional, advanced degreed, artist does a charcoal of something, like an elephant I have and deliberately leaves part of it incomplete...like the edge of an ear. She says that the eyeball transmits the signal "ear" to the brain and the brain fills in the line for you in your mind.
Tell me this....why is the stupid (clad copper these days) penny still in circulation? To make a case for $3.99 vs $4?
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Today's Featured Article - Tractor Profile: Allis-Chalmers WD45 (Gas Version) - by Staff. Beginning production in 1953, the WD45 had the same general look as the WD tractor which was produced earlier - but was much more powerful. This was due to the new 4-cylinder "Power Crater" gasoline engine with a 4 x 4-1/2 inch bore and stroke. Some people feel this was one of the most significant tractors offered by Allis-Chalmers in those days. Nothing in its weight or power class could match its performance. In 1954 they began offering the WD45 with the new "Snap-Coupler&quo
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