You can't keep squeezing farms into fewer and larger operations and expect all the brands to survive.
In the heyday of the 1950's, let's say there were 10 small farms on a road. Each farm had at least 2 tractors. So there's 25-ish tractors and ten full sets of implements on this one road.
Now, there's one BTO working all 10 farms, and the 10 farms on the next road over. They run 6 tractors and maybe have 2 of each implement.
We went from 50-ish tractors and 20 sets of implements to 6 tractors and 2 sets of implements.
Among the 20 different farmers, some would run IH, some Massey, some Ford, some Deere, some Oliver, and some Allis. A good salesman could get a farmer to jump colors, so there was always some "churn" as different brands competed. In contrast, the one BTO generally runs one color of tractor, and they are fiercely loyal to that color, not that there's much choice left these days...
I suspect we will see further consolidation of brands unless we see a massive collapse of the BTO business model, and these farms being broken up and run by smaller operators. The only way to have competition is to have a wide clientele to market to, and right now in farming there isn't much of that going on.
We sell tractor parts! We have the parts you need to repair your tractor - the right parts. Our low prices and years of research make us your best choice when you need parts. Shop Online Today. [ About Us ]
Today's Featured Article - My Ford Golden Jubilee - by Troy Estes. This article is about my '53 Ford Jubilee and a story that starts with taking the tractor to my brother's Starter/Alternator Rebuilding shop for a wiring fix. The generator was shot as well as all the wiring. I dropped off the tractor expecting a transformation from a 6 volt to a 12 volt system utilizing the original generator housing, and a total rewiring of the whole tractor. The front end center pin bushing was worn also so I ask that they replace it if they had time. Well, that’s wha
... [Read Article]
Latest Ad:
1964 I-H 140 tractor with cultivators and sidedresser. Starts and runs good. Asking 2650. CALL RON AT 502-319-1952
[More Ads]
All Rights Reserved. Reproduction of any part of this website, including design and content, without written permission is strictly prohibited. Trade Marks and Trade Names contained and used in this Website are those of others, and are used in this Website in a descriptive sense to refer to the products of others. Use of this Web site constitutes acceptance of our User Agreement and Privacy Policy
TRADEMARK DISCLAIMER: Tradenames and Trademarks referred to within Yesterday's Tractor Co. products and within the Yesterday's Tractor Co. websites are the property of their respective trademark holders. None of these trademark holders are affiliated with Yesterday's Tractor Co., our products, or our website nor are we sponsored by them. John Deere and its logos are the registered trademarks of the John Deere Corporation. Agco, Agco Allis, White, Massey Ferguson and their logos are the registered trademarks of AGCO Corporation. Case, Case-IH, Farmall, International Harvester, New Holland and their logos are registered trademarks of CNH Global N.V.
