Posted by CBBC on September 10, 2017 at 11:40:27 from (184.66.87.175):
In Reply to: Question posted by Leroy on September 10, 2017 at 07:15:35:
Guys below are commenting on how a store will say see us on face book for info / advertisement etc. While not everyone is on FB, myself included... it is very useful and cheap advertising to get your information out to the exact demographic you are trying to reach, assuming they are on FB too.
For instance, we have a cranberry farm/ preserve jam store. Our target demographic is women 30-55. We can select a local area or nearby city and have an instant advertisement to 5000 people for $25. There is a potential that they will share that adddirectly with their Friends.... hopefully also in the target demographic.
What we see is a much better return on advertising expense. That is not to say we won't do print adds, but they are costly, slow, and often used as fire starter... that's what I do with them anyway.
For Fire Protection Service it is quick and easy to get evacuation or other emergency info out quick... many do not listen to local radio or television news. It's all a sign of changing times.
FB for the social aspect is a big part of it for a lot of people, not us but there is true value in the service.
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