The internet and smart phones have made the yellow pages all but obsolete. I'm a roofing contractor. We used to get most of our new leads off our yellow page ads. They kept offering discounts to make our ads bigger, and the ads were working, so after a while I had half page ads in the "Roofing", "Siding", and "Window Replacement", sections in 2 counties. Our secretary asks people, when they call in, where they got our number. About 3 years ago we realized most new leads now were coming off the Internet and very few were saying yellow pages. We cut our ad sizes in half. This year I finally pulled all of them. Spent that money instead to be at the top of the page when someone Google's "Roofer".
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Today's Featured Article - The Niagra View Mobile - Powered by a 1959 Ford Tractor - by Mark Massey. In 1959 the Niagara Frontier Transit Inc. of Buffalo, New York designed and built six Viewmobiles for the Niagara Frontier Sightseeing Inc. for use as a sightseeing ride at the Niagara Falls State Park, Niagara Falls, New York, powered by a 1959 Ford 611 Tractor.
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