The internet and smart phones have made the yellow pages all but obsolete. I'm a roofing contractor. We used to get most of our new leads off our yellow page ads. They kept offering discounts to make our ads bigger, and the ads were working, so after a while I had half page ads in the "Roofing", "Siding", and "Window Replacement", sections in 2 counties. Our secretary asks people, when they call in, where they got our number. About 3 years ago we realized most new leads now were coming off the Internet and very few were saying yellow pages. We cut our ad sizes in half. This year I finally pulled all of them. Spent that money instead to be at the top of the page when someone Google's "Roofer".
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Today's Featured Article - Fasteners: The Nuts and Bolts of Nuts and Bolts - by Curtis Von Fange. The nuts and bolts of nuts and bolts is an interesting and essential piece of knowledge that applies to our older tractors. An improperly torqued capscrew on an engine head or a shear bolt that is too hard on the driving shaft of a bushog can create havoc and make an expensive and uncalled for repair. Let�s examine the purpose and design of these fasteners in order to ensure their proper use. Fasteners are probably one of the aspects of mechanics that is given the least amount of thought.
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