I worked for CT for a number of years and I know that catering to farmers was the least of their problems. The largest problem was thinking that they could compete with Walmart on general merchandise when they did a tiny fraction of the business that Wally did. CT greatly feared during the 1990's that Wally was going to aggressively go into the farm supply business which was contrary to Wally's philosophy of high volume merchandise. From about 1995 onward it was all downhill for CT as they did nothing well and took away each store's ability to tailor to it's territory. The Brody family were decent operators when CT was pretty much parts and hard ag merchandise but were out of their element when they started growing the company around 1990.
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Today's Featured Article - Grain Threshing in the Early 40's - by Pat Browning. The setting is rural Wisconsin, halfway between East Troy and Elkhorn, on Hodunk Road, our nation was at war, and I was 6, 7 and 8 years old. George was our "threshing neighbor." He was the one with the threshing machine, a JI Case on steel wheels, and he pulled it to our farm with a JI Case standard tractor also on steel. In those days, steel wheeled implements were common. The roads were general gravel, so the lugs cutting into them wasn't a problem. George would set up the thresher, s
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