My experience is that the small dealers are higher priced than the larger ones because of volume sales. Same way Wal Mart beats most pricing. Home town dealer may sell 8 or 9 new vehicles a month while the big city guy may sell that and more a DAY. With that kind of volume they don't need as much profit a per unit.
Funny someone should mention mowers. Wife works for a guy who sells Husqvarna and TORO. This guy really knows who to take care of customers! Now we have a lot of people here who have summer lake homes and live in the twin cities. The last couple of years these people have been buying mowers and snow blowers from Dale and taking them home to the cities to use. One guy this spring bought 4 zero turns. One for his lake home, one for at home and one each for his two adult children. 3 of em went to the cities.
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