Posted by oldtanker on September 04, 2016 at 11:54:12 from (66.228.255.59):
In Reply to: It took 4 hours! posted by Eldon (WA) on September 02, 2016 at 11:57:58:
Quoting Removed, click Modern View to see
Actually back in that day when the 3010 came out JD was not the leader. IH was in the lead with both AC and JD far behind. Then IH had the release of the 560 blow up in their faces and with JD's new line of tractors they jumped way ahead in sales. So no, marketing back in that day wasn't why. The marketing leading was IH but no amount of advertising could overcome the negative side of the 560 release.
I did say be brutally honest.
If you look at the history of advertising in the mid to late 50's and early to mid 60's advertisers were really pushing new "modern" things. Literally something made a year ago was painted by them as being old and antiquated while the (insert item) new was modern and better. So IH's new item didn't measure up. AC didn't offer a new item and was only offering tractors that hit the market in 57. So AC didn't gain much ground over IH's failure with the 560. So in buyers minds IH was flawed. AC was antique and the others, Oliver, MM and MF just didn't have the dealer network or facilities to compete. And JD had a new design, more modern than their old 2 cylinders.
Heck, the second most produced tractor in the world was the Farmall H that didn't really have any big improvements through most of it's production run. Even AC beat them with live PTO. So why was Ford and IH sales leaders while your much vaunted AC's just were not as popular? A friend claims that when he was a kid and a small town near us had their harvest festival that they had tractor pulls when most competitors were running work tractors. He says that AC's were always winning. So if that's the case just why wasn't AC as popular? When we moved here in 1972 I loved tractors. There were a few AC's around. Some JD's, Olivers and such and tons of IH/Farmall. So why was that? People just didn't like the orange paint? Or were there problems somewhere else? Like poor dealers? Short comings with the tractors? What?
IH guys like to claim the first diesel when that isn't true. AC guys like to claim the first turbo tractor when that isn't true either. Some JD guys claim the first live PTO when that isn't true either. So just what was it that made other tractors to working farms so much more desirable than AC? Why did IH sell 500K H's. How did JD sell 44K 3010s in 3 years? Sure by the time AC finally released the 175 marketing was starting to play a big role with farmers. So why didn't AC try a different marketing approach?
I know the attitude of the Farmers in this area in 72/73 was that AC was what you bought when you wanted to keep up with your neighbor and his new tractor but couldn't afford a "decent tractor" (their words, not mine). And we had at that time a really good dealer just 14 miles away. Nearest IH was 25 miles and JD, for a decent dealer was the same.
By the early 70's IH had surpassed JD in sales. AC didn't really gain much. Why? Were all the guys with JD and IH equipment just stupid? Or were there short comings with AC tractors? Like with major engine rebuild intervals? Or tranny issues? Or Hydraulic issues?
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