In 1969, I became acquainted with the Mack truck dealer in Sheboygan, WI. The owner said he left the farm with an old Plymouth car and a bunch of mis-matched mechanics tools. He told me that he sold more Mack trucks than all other dealers combined in WI. He sold trucks to grocery chains over the telephone on the basis that he would take care of all truck problems when they had trouble. If he couldn't get to the truck himself, he had a list of responsible truck shops across the country and would have the trucks towed to one of his shop contacts.
Often he and one of his mechanics would fly to the site in his twin engine plane and fix the problem on the side of the road if need be. Those grocery chains wouldn't deal with anyone else; they just wanted to make one phone call to someone that they knew and trusted and the problem would be fixed with no further involvement on their part.
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