Re: White Tractors

Posted by rrlund on March 26, 2016 at 17:06:01 from (162.250.24.184):

In Reply to: White Tractors posted by Bill VA on March 26, 2016 at 16:32:09:

Great questions.
The White 2-70 was an Oliver 1655 with different sheet metal and new color scheme. The 2-85 and 2-105 was an 1855 Oliver with the Perkins engine from the 1850. Only difference was that the 105 had a turbo and the 2-85 didn't.
The 2-150 was a MM G1355 with different sheet metal. The 4-150 was a whole different animal from the Oliver 2655 and MM Plainsman. The first all new White design was the 2-135 and 2-155. They were basically the same tractor,just a different turbo and injector pump to gain 20 horses. All of those models kept the Oliver three speed Over/under power shift. The 2-135 and 2-155 used the same 478 Hercules that the Oliver 2050 and 2150 used. Pretty much every trace of MM was dropped after the end of the 2-150. The Workhorse line,model 100,120,140,were pretty much the same new White design as the 2-135 and 2-155,but with a Cummins engine instead of a Perkins or Hercules.
For quite a few years prior to them coming under the same name,White built the transmissions and rear ends for Deutz Allis,so the Agco Whites and Agco Allis were pretty much the White design just continually updated.
The deal with Fiat didn't go on for very many years after the name change,and that's a shame,because by that time,the Fiat built models had developed in to a great,bullet proof tractor. They started getting their utility tractors from Iseki. That was just one more nail in the coffin.

Ownership of the line didn't go right from White Motors to Agco. There were other owners in between. When White Motors went bankrupt,they were acquired by Texas Instruments,then Allied Products and finally by New Idea before Agco acquired White New Idea.
I'd say the acceptance of the brand wasn't great. Customers of Oliver,MM and Cockshutt was all resentful of the loss of their brand. I couldn't tell what White's share of the market was in the late 70s through the late 80s,but my guess would be that it wasn't much more than 5%.
As far as the why would a farmer buy one,I think it was just dealer loyalty. Loyalty to the dealers that were left anyway. When White Motors went bankrupt,production stopped for the better part of a year,so dealers had no brand to sell and no contract. Quite a few went to Ford at the time,just to stay in business.

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