Long Agribusiness, LLC, or LongAgri, was founded in 1941 in Tarboro, North Carolina. It built only a few tractors itself before it started importing BMC and BMC Nuffield tractors under the Long brand. It later imported tractors manufactured in Italy by Massey Ferguson/Landini, as well as Romanian-built Universal (UTB) tractors (beginning in 1971). The Universal UTB's provided the bulk of their line-up. IN 1997, they began importing Farmtracs from India, and in 1999, LongAgri began importing tractors from LG Tractors in South Korea under the LandTrac brand.
LongAgri had purchased a portion of Universal (UTB). By the 1980s, the company was struggling. Alvarez & Marcell, Inc took over the company to turn it around. In 1998, Escorts Group of India purchased 49% of the company and began importing Farmtrac tractors under the LongAgri banner. In 2002, Escorts made the agreement to purchased the remaining 51% of the company. It was eventually renamed Farmtrac N.A.. The LandTrac line merged in under the Farmtrac banner, but the LongTrac Universal (UTB) line remained.[2] Farmtrac N.A. went bankrupt in 2008, and the inventory was purchased by Montana Tractors.
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Today's Featured Article - Buying your first tractor: Choosing the right one - by Chris Pratt. They cost less than the tax on a new tractor (at least where we live). They have the weight to do the job. They are simple and understandable. They even have a history and can be restored to become a major source of pride and enjoyment. But how do you know what to buy and how do you make the right purchase? There is a surprising number of machines available in every shape and size imaginable. Like most things in life, your needs have a lot to do with wh
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