It doesn't bother me if I know it coming in the store.
I'm aware enough of the costs of cards, they hit you with a swipe fee and a % fee and the cost of hardware..... It sure adds up on you small retailers.
I'm probably good with a 2% difference; a 4% difference seems like a lot to me, and is wonder about the store. I get it, but psychologically over 2% difference plays with my head, just telling you how it is.
Also, a 2% discount for cash works better in my head than a 2% surcharge for a card. It shouldn't, but it does. This means you mark everything in the store up 2%, which I know isn't great either......
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Today's Featured Article - History of the Nuffield Tractor - by Anthony West. The Nuffield tractor story started in early 1945. The British government still reeling from the effects of the war on the economy, approached the Nuffield organization to see if they would design and build an "ALL NEW" British built wheeled tractor, suitable for both British and world farming.
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