Deere is still Deere because they have never been first to the plate with anything. They're always cautious to not be the first to blow big dollars on innovation. They milk their technology to the end of it's relevance. They're generally good at building good quality equipment and supporting it effectively because they've generally managed their fundamentals well rather than squandering assets on wild eyed schemes... but there is nothing remarkable about Deere in any other way. But to counter your other point, they are quite a large, diverse company. Much like Cat, they also have a LARGE foot print in the construction equipment market and that in some measure probably smooths out the bumps in the ag sector. None of the others had that on the same scale so as to be meaningful.
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Today's Featured Article - Seeing an Old Friend - by Joe Evans. Dad had a concrete contracting business starting in 1960. One of his first pieces of equipment was a Ferguson TO-35 with a Davis loader. Dad replaced the TO-35 with a MF 202 Workbull, essentially an industrialized Ferguson 35 I am told. Dad bought the 202 new in 1962, and I recall quite clearly going to the dealer with him to sign for it.
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