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Re: Question for all of the former dealership owners.


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Posted by Billy NY on March 07, 2015 at 13:35:56 from (104.228.35.235):

In Reply to: Question for all of the former dealership owners. posted by Bruce from Can. on March 06, 2015 at 17:18:54:

We had a mix as I recall our business, but the local power company was the largest with a sale of 29 backhoes, even the town here bought 2, so industrial and construction was far better than ag, though ford tractor sales were good, a diversification of all the products sold, made up for weaker areas. Parts sales seemed to be steady and as I recall, there were always tractors in the shop, older series, for repair, service etc. We had an expansive parts room that spanned 2 stories, lot of stock. We also had a lot full of tractors, and the lot was 400' foot long.

I know the mark up on the backhoes was good, as was any industrial model sales, we did take in trades, a buddy of mine owns one our dealership sold new and was traded up for something in the thousand series.

I even believe, our long time friend and farmer would demo once in awhile, but he stayed with JD for the most part, however, if he could find a better deal and increase profits, either brand would go down the road for sure, he looked brand loyal, but the bottom line was a significant factor, mind you the product still had to perform well and parts/service support was key. He stayed with JD til the end, but it was not all brand loyalty, the dealer here was an expensive ordeal at times, and it seemed to cover their needs, and without other choices nearby, he did spend quite a bit with them at the end too.

I recall service being a big thing with us, we had some great mechanics back then, and I remember going out on calls, hauling with the tilt bed etc.


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