We had a mix as I recall our business, but the local power company was the largest with a sale of 29 backhoes, even the town here bought 2, so industrial and construction was far better than ag, though ford tractor sales were good, a diversification of all the products sold, made up for weaker areas. Parts sales seemed to be steady and as I recall, there were always tractors in the shop, older series, for repair, service etc. We had an expansive parts room that spanned 2 stories, lot of stock. We also had a lot full of tractors, and the lot was 400' foot long.
I know the mark up on the backhoes was good, as was any industrial model sales, we did take in trades, a buddy of mine owns one our dealership sold new and was traded up for something in the thousand series.
I even believe, our long time friend and farmer would demo once in awhile, but he stayed with JD for the most part, however, if he could find a better deal and increase profits, either brand would go down the road for sure, he looked brand loyal, but the bottom line was a significant factor, mind you the product still had to perform well and parts/service support was key. He stayed with JD til the end, but it was not all brand loyalty, the dealer here was an expensive ordeal at times, and it seemed to cover their needs, and without other choices nearby, he did spend quite a bit with them at the end too.
I recall service being a big thing with us, we had some great mechanics back then, and I remember going out on calls, hauling with the tilt bed etc.
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Today's Featured Article - Tractor Profile: Oliver 70 Row Crop - by Staff. The Oliver 70 was part of the "Fleetline Series" and was manufacturered from 1937 to 1948. The row-crop configuration could have either dual or single front wheels. The Oliver 70 was also offered in the standard, orchard and industrial configurations. The tractors were sold in Canada. An early advertisement states "Power when you want it - power when you need it - power to help put in crops when field conditions are right and time and help are limited. That's the power you'll find in an Oliv
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