The "American" Dodge tried it with a 1/2 ton in 1978 with a 6 cylinder Mitsubishi. A big flop. I assume this "Italian" Dodge 1/2 ton will be much better and also cost a lot more.
There have been many 1/2 ton a lighter diesel SUVs and trucks in the USA an so far - hardly anyone wanted to buy one. And that was when diesel fuel was cheaper then gas. Can't imagine wanting one now. International Harvester offered a Scout with a Nissan diesel. Ford offered it in the Ranger. Chevy offered it in the S10 and full size 1/2 ton. Jeep sold CJs with Perkins diesels in the 60s.
Hey if the Italians can make a better job of building their Mopars - all the more power to them. They can be any worse then the Fiat Spyder I owned in the late 60s.
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Today's Featured Article - Madison's County - by Anthony West. Philip Madison has been a good friend of mine for quite some time. He has patiently suffered my incessant chit chat on the subject of tractors for longer than I care to remember, and on many occasions he has put himself out, dropped what ever it was he was doing, to come and lend a hand cranking handles, or loading a find onto a trailer. Although he himself has never actually owned or restored a tractor, he was always enthusiastic and always around helping with other peoples projects.
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