The point is to bring more people in, and keep them there longer.
Just a tractor show, only tractor show people will show up. They will walk the show and leave. It will be dead by 2PM.
Tractor show and a concert, now you get tractor show people AND concert people. Some of the tractor show people will stay for the concert, and some of the concert people will walk around the tractor show. More people, on the grounds longer. They buy things. They get hungry and eat at the concession stand. You raise more money.
Also the same thing year after year gets boring for most people. I know some don't mind seeing the exact same thing again and again, but then you whine because the show is dying and/or there are no young people involved...
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Today's Featured Article - Fabricating Sidesheets - by Chris Pratt. The easiest and best first-time project for wanna-be sheet-metal workers like myself is flat or nearly flat metal cut and drilled to be a tractor's sidesheet. A sidesheet is sheetmetal to cover either the engine as in the case of early Oliver's, Massey-Harris' and many crawlers or the wiring and electrical components as in the case of the Massey-Harris Pony, Allis Chalmers' D Series (D-14, D-15, D-12, D-10, D-17, and D-19). The need for fabricating becomes obvious when you go to buy any of these
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