Here are a few more things to consider....Everyone in your area already knows TSC and Gebos sells that kind of stuff. How is your friend going to let everyone know he's selling equipment? Advertising costs money.
How is he going to sell at a lower price when he'll likely have to pay a higher price than his competitors?
Has he talked to his insurance agent, accountant and lawyer yet? He should talk to them before doing anything.
I see a problem with his plan. Seems he wants to go after the price shopper. The problem with that is those people have no loyalty to the dealers. They'll go wherever they can get the best price.
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Today's Featured Article - History of the Nuffield Tractor - by Anthony West. The Nuffield tractor story started in early 1945. The British government still reeling from the effects of the war on the economy, approached the Nuffield organization to see if they would design and build an "ALL NEW" British built wheeled tractor, suitable for both British and world farming.
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